Calum Knight develops enduring visual worlds and long-term creative strategies that elevate brand identity while remaining commercially impactful. With a process grounded in empathy, collaboration, and cultural insight, Calum bridges corporate needs with artistic expression, allowing luxury brands to resonate with modern audiences while staying true to their core values

Calum’s practice translates the values of luxury and artistry into functional, future-facing outcomes without diluting creative integrity. They have envisaged multimedia campaigns, global stadium tours, renowned exhibitions and fashion editorials for the likes of Lady Gaga, YEEZY, Maison Margiela, SKIMS, The Metropolitan Museum of Art, SHOWstudio and various Vogues.