Calum Knight is a creative director, content consultant and strategist specialising in digital and future-facing storytelling across fashion, art and culture.

They have conceptualised multimedia campaigns, global stadium tours, renowned exhibitions and fashion activations with artists and brands including Lady Gaga, YEEZY, Maison Margiela, 1018 ALYX 9SM, Per Götesson and MACHINE-A.

As the creative director of SHOWstudio, they oversee the multimedia fashion platform’s creative output, collaborations and client work, straddling commentary, content, curation and innovative visual projects. Digitising brand values to create monumental online flagships for clients including Maison Margiela, they also expanded SHOWstudio into Web3 programming with a series of virtual and digital activations, also consulting on the launch of the platform’s collection of collectible digital avatars.

Adept in facilitating the effective exchange of ideas between a creator and their audience, Knight has also lectured at multiple UAL institutions across the distinguished Fashion, Culture and Enterprise courses in London.